Clear communication was key for this project. UYO NZ needed to communicate the message to continue using reusable cups during level 3, and explain the guidelines. We landed on a snappy, fun video to engage their large following.
Shooting with actor Sam Wyss in Palmerston North - we worked to a 48 hour turnaround, including a sister video focusing on reusable containers. Both videos were delivered in two different aspect ratios, for optimised viewing online.
It's been fantastic to see widespread sharing of this video online, and it's such a thrill to work on project which fits with our ethos.